It's a new year, and it's time to turn over a new leaf. You might have noticed in the past few months that my awareness about animal cruelty in the perfume industry (and also fashion industry) is growing rapidly. I don't like the things I am learning about. I would never want any animal to suffer and die because I want to wear perfume. Luckily I am finding that there are indeed a lot of conscientious perfumers out there who do everything they can to avoid using natual animal musks in their perfumes. These are the brands on which I will begin to focus on more and more. I want to show you that conscientious luxury does exist!
I hope to educate my readers on perfume as well as help people understand what happens to these precious animals and why we don't need it to continue. I will be the first to admit: it's not pretty. It's horrfic. But running from the truth will not help to change it. Raising awareness will. Trust me, we can all smell amazing without hurting anyone else. There are plenty of cruelty-free, vegan and 100% natural perfumes out there, and I hope to introduce you to them if you are not already familiar.
I hope you will stick with me on this journey and keep up with the blog posts. There is A LOT in store for 2017, and I can't wait until the time is right to share more with you. Thanks for reading!